Fifth Generation

Fifth Generation

Fifth Generation

In 2012, Christopher Scherer, a graduate of the University at Buffalo school of architecture, joined his father Richard and uncle Jay in the business, bringing his eye for design and project management skills to the business. Erin Scherer, a graduate of the State University of New York at Geneseo and GIA, soon joined the store as well.

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Move to Current Store

Move to Current Store

In 1987, Jerome J. Scherer, Sr. purchased an old abandoned gas station across the street in Snyder, and transformed it into the current store and added Snyder’s first concrete parking lot, as reported in the Amherst Bee.

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Fourth Generation

Fourth Generation

The family tradition blossomed again in the 1970s when Jerome (Jay) Scherer, Jr., a graduate of the Gemological Institute of America (GIA), and Richard Scherer, Sr., a graduate of the Bowman Technical Institute and Gemological Institute of America (GIA), joined their father in 1973 and 1978.

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Move to Amherst

Move to Amherst

In the fall of 1967, Jerome Sr. relocated the business to Main Street in Amherst, almost directly across the street from the present location.

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Third Generation

Third Generation

The tradition continued when H. Jerome’s son, Jerome J. Scherer Sr., took over the business, having worked in the store since the early 1930s.

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Second Generation

Second Generation

A family tradition began when Jerome’s son, H. Jerome, a watchmaker and jewelry designer, and daughter, Hildegard, joined the business. H. Jerome’s skills with precision mechanisms were so recognized that he was often called upon to repair some of the tower clocks that dotted the Buffalo skyline.

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1878: The Beginning

1878: The Beginning

Jerome A. Scherer, great-grandfather of the present owner and founder of Scherer’s Jewelers, took a job with a jeweler on Seneca St. in Buffalo. Spurred by a desire to make jewelry, in 1878 he found employment with Heintz Bros, a Buffalo ring manufacturer. With experience and skill, he became their chief diamond setter.

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