ABOUT US
ABOUT US
Five Generations
Scherer’s Jewelers is a fifth-generation, family-owned jewelry store in Amherst, NY, proudly serving Buffalo and Western New York since 1903. For more than 120 years, our family has built a reputation for quality craftsmanship, knowledgeable service, and personal attention.
Today, Christopher and Erin Scherer continue the Scherer family tradition as owners of the business, bringing a modern approach to the jewelry and watch experience. Rich Scherer, Sr. remains an integral part of the business as our in-house goldsmith, bringing decades of hands-on craftsmanship and expertise to our customers.
We believe buying fine jewelry should feel personal, comfortable, and enjoyable. Our collection includes fine jewelry, engagement rings, diamond wedding bands, men’s jewelry, luxury watches, gifts, and more.
Our services are an important part of what sets Scherer’s apart. We offer in-house jewelry repair, custom jewelry and engagement ring design, watch repair and service, engraving, diamond cutting, and more. Our experienced team is here to help you every step of the way.
For five generations, our goal has remained the same: to provide honest guidance, exceptional craftsmanship, and service you can trust. We are proud to be part of the Buffalo community and look forward to becoming your family jeweler for generations to come.
Scherer's Jewelers History
Jerome A. Scherer, great-grandfather of the present owner and founder of Scherer’s Jewelers, took a job with a jeweler on Seneca St. in Buffalo. Spurred by a desire to make jewelry, in 1878 he found employment with Heintz Bros, a Buffalo ring manufacturer. With experience and skill, he became their chief diamond setter.
After two years, Jerome A. Scherer opened Scherer’s Jewelers at 312 Masten St. in Buffalo, New York on September 8th, 1903.
In February of 1905, Jerome A. Scherer moved the business to a newly constructed store at 1382 Fillmore Avenue near Utica St.
A family tradition began when Jerome’s son, H. Jerome, a watchmaker and jewelry designer, and daughter, Hildegard, joined the business. H. Jerome’s skills with precision mechanisms were so recognized that he was often called upon to repair some of the tower clocks that dotted the Buffalo skyline.
The tradition continued when H. Jerome’s son, Jerome J. Scherer Sr., took over the business, having worked in the store since the early 1930s.
In the fall of 1967, Jerome Sr. relocated the business to Main Street in Amherst, almost directly across the street from the present location.
The family tradition blossomed again in the 1970s when Jerome (Jay) Scherer, Jr., a graduate of the Gemological Institute of America (GIA), and Richard Scherer, Sr., a graduate of the Bowman Technical Institute and Gemological Institute of America (GIA), joined their father in 1973 and 1978.
In 1987, Jerome J. Scherer, Sr. purchased an old abandoned gas station across the street in Snyder, and transformed it into the current store and added Snyder’s first concrete parking lot, as reported in the Amherst Bee.
In 2012, Christopher Scherer, a graduate of the University at Buffalo school of architecture, joined his father Richard and uncle Jay in the business, bringing his eye for design and project management skills to the business. Erin Scherer, a graduate of the State University of New York at Geneseo and GIA, soon joined the store as well.
How can we help you?
Whether it be to add to your collection, that first special wristwatch or the restoration of a much loved heirloom we are here to help.
How can we help you?
Whether it be to add to your collection, that first special wristwatch or the restoration of a much loved heirloom we are here to help.