The family tradition blossomed again in the 1970s when Jerome (Jay) Scherer, Jr., a graduate of the Gemological Institute of America (GIA), and Richard Scherer, Sr., a graduate of the Bowman Technical Institute and Gemological Institute of America (GIA), joined their father in 1973 and 1978.
![Fourth Generation](https://scherersjewelers.com/wp-content/uploads/2022/02/Scherers-Jewelers-1980-1170x658.jpg)