Founder Jerome A. Scherer and his wife Louise and grand-daughter Aileen standing outside the store on Fillmore Ave. Circa 1925.
A Family Tradition
Scherer's Jewelers has been offering Buffalo and Western New York's discerning customers the highest quality in jewelry, jewelry design, diamonds, engagement rings, gemstones, and famous Swiss watches. Including Breitling, Breitling for Bentley, Oris, NOMOS, Ebel, Citizen, Cyma, and Maurice Lacroix. Our on premises jewelry repair center and large selection of inventory has attracted customers since 1903. We are proud to have established a tradition of excellence and service and would like to make you a part of our family tradition throughout the years.